Producer

Red’s Best was founded in 2008 by Jared Auerbach. As a young fisherman from Boston, Jared worked on commercial vessels in Alaska and Cape Cod during the early 2000’s. He worked alongside hardworking fishermen and saw that with the advent of industrial technology and the governmental regulation of open oceans, traditional fishing communities and family fishing businesses began to struggle for survival.

He also saw the abundance of species available to us in New England’s pristine cold waters. He set out to create a way for consumers to have direct access to the freshest seafood. He envisioned a brand that would represent each and every fisherman and the pride of the profession. Red is every fisherman.

Red’s Best Traceability System tracks your seafood from the ocean to the dinner plate, electronically tracing catches from the unloading of fishermen’s vessels and through transportation, processing, and distribution. We physically move fish for fishermen, maintaining temperature and sanitary conditions. Red’s Best physical control over the chain of custody sets Red’s Best Traceability System apart from software-only traceability solutions.

Red’s Best brand of seafood and logistics represent trustworthiness. Trust that your seafood is caught locally, labeled correctly, and subjected to quality controls along its journey to you. Trust that an intelligently minimized “carbon footprint” maintains traceability without undue burden on natural resources. Red’s Best Traceability adds only value and zero transaction costs between fisherman and seafood buyer.